After thousands of audits, my team and I have found that 76% of marketing spend goes to waste. We’ll show you where your revenue is leaking—and how to fix it and scale fast. Get the answer in minutes.

After thousands of audits, my team and I have found that 76% of marketing spend goes to waste. We’ll show you where your revenue is leaking—and how to fix it and scale fast. Get the answer in minutes.

Years as Marketing Leader
Advised
Total Marketing & Ad Spend
Return On Ad Spend (Avg)
Years as Marketing Leader
Advised
Total Marketing & Ad Spend
Return On Ad Spend (Avg)
Your marketing should be an investment, not an expense. Otherwise its a liability. If you are spending money on marketing, but not seeing results—it’s a performance problem. ... And How to Fix It. While Most Teams Guess, I Diagnose! Here are four reasons you should request an audit:
Scenario #1: You are Struggling To Generate New Leads: You may have a website, you may even be running some ads, but you're just not finding the kinds of quality customers you should be.
Scenario #2: You’ve Tried Marketing Teams — and Still Aren’t Seeing ROI. You’ve hired freelancers, agencies, or even built internal teams — but the strategy isn’t clicking, and you’re burning cash without clear results or attribution.
Scenario #3: You’re Growing — But Without a Clear Go-To-Market Strategy: You’ve built a strong product or business, but your growth feels reactive instead of strategic, and you’re unsure how to scale demand without guesswork.
Scenario #4: You Know Your Data Is Valuable — But It’s Not Actionable: You’re sitting on CRMs, dashboards, and reports, but you lack the insights or execution systems to turn that data into meaningful revenue growth.
I’m here to find where 76% of your budget and revenue is leaking. To do that, I need a partner who values math over myths. If that’s you, let’s talk. If you’re not ready to stop the leaks and start growing your revenue, this won't work. For everyone else: let’s get to work.
(VIP seats are limited to 5 clients only)
As Seen On:

Your marketing should be an investment, not an expense. Otherwise its a liability. If you are spending money on marketing, but not seeing results—it’s a performance problem. ... And How to Fix It. While Most Teams Guess, I Diagnose! Here are four reasons you should request an audit:
Scenario #1: You are Struggling To Generate New Leads: You may have a website, you may even be running some ads, but you're just not finding the kinds of quality customers you should be.
Scenario #2: You’ve Tried Marketing Teams — and Still Aren’t Seeing ROI. You’ve hired freelancers, agencies, or even built internal teams — but the strategy isn’t clicking, and you’re burning cash without clear results or attribution.
Scenario #3: You’re Growing — But Without a Clear Go-To-Market Strategy: You’ve built a strong product or business, but your growth feels reactive instead of strategic, and you’re unsure how to scale demand without guesswork.
Scenario #4: You Know Your Data Is Valuable — But It’s Not Actionable: You’re sitting on CRMs, dashboards, and reports, but you lack the insights or execution systems to turn that data into meaningful revenue growth.
I’m here to find where 76% of your budget and revenue is leaking. To do that, I need a partner who values math over myths. If that’s you, let’s talk. If you’re not ready to stop the leaks and start growing your revenue, this won't work. For everyone else: let’s get to work.
(VIP seats are limited to 5 clients only)
As Seen On:


GROWTH ACCELERATOR
Perfect for solo entrepreneurs who want expert guidance while staying hands-on. (Group Based)
Crash Courses, playbook, SOPs, and templates
Weekly strategy calls & live Q&A support
Personalized audits + feedback
** No contracts - cancel anytime. Dedicated support $499/mo

GROWTH
ENGINE
Perfect for marketing, product and sales teams who want expert guidance while staying hands-on.
Complete Campaign Management for Scale
Monthly insights + KPI ownership & strategy
Guaranteed volume for MQL/SQL
** No contracts - 12 month commitment. Implementation Fee

FRACTIONAL CMO
< $1M
Built for early-stage companies, founders and lean teams who need CMO-level leadership without hiring full-time. Annual Recurring Revenue $100k - $1M.
✅ Full-funnel builds and campaign execution
✅ Direct access to a CRO strategist + project lead
✅ Monthly performance reviews, KPI alignment, and tactical roadmaps
✅ Limited to 6 seats only to ensure focus and impact
** 10 hours per month / 6 month minimum

FRACTIONAL CMO
$1M > $100M
Designed for scaling companies ready to delegate marketing ownership and accelerate revenue growth.
✅ Advanced campaign + CRM automation integration
✅ Dedicated Advisor, CRO strategist + project lead
✅ Executive-level reporting, insight briefs, dashboards
✅ Monthly performance reviews, KPI alignment, and tactical roadmaps
✅ Capped at 6 active partners to preserve quality
** 20 hours per month / 6 month minimum
Unlike basic dashboards or spreadsheets, CMOlytics gives you a real-time, visual map of how people move through your marketing funnel — and which steps are making or breaking your conversions. After your Audit, we will send an invite to our private client portal as the central hub for building our systems and providing on demand support by our growth advisors.


Ads, pages, carts, upsells, LTV, and returning buyers — we plug into your existing stack and map your entire funnel.

Ads, pages, carts, upsells, LTV, and returning buyers — we plug into your existing stack and map your entire funnel.

Asynchronous real-time, visual map of how people move through your marketing funnel — and which steps are making or breaking your conversions.

Set targets, monitor results and get alerts when key results are reached (or not). See the full journey at a glance.

See exactly how customers move through your site — from landing pages to checkout — and identify the paths that drive the most money.

Combine ad source and on-site behavior into one clear, unified view of what’s really driving conversions. (Beyond Last Click)

Ads, pages, carts, upsells, LTV, and returning buyers — we plug into your existing stack and map your entire funnel.

Ads, pages, carts, upsells, LTV, and returning buyers — we plug into your existing stack and map your entire funnel.
Unlike basic dashboards or spreadsheets, CMOlytics gives you a real-time, visual map of how people move through your marketing funnel — and which steps are making or breaking your conversions. After your Audit, we will send an invite to our private client portal as the central hub for building our systems and providing on demand support by our growth advisors.


Ads, pages, carts, upsells, LTV, and returning buyers — we plug into your existing stack and map your entire funnel.

Ads, pages, carts, upsells, LTV, and returning buyers — we plug into your existing stack and map your entire funnel.

Asynchronous real-time, visual map of how people move through your marketing funnel — and which steps are making or breaking your conversions.

Set targets, monitor results and get alerts when key results are reached (or not). See the full journey at a glance.

See exactly how customers move through your site — from landing pages to checkout — and identify the paths that drive the most money.

Combine ad source and on-site behavior into one clear, unified view of what’s really driving conversions. (Beyond Last Click)

Ads, pages, carts, upsells, LTV, and returning buyers — we plug into your existing stack and map your entire funnel.

Ads, pages, carts, upsells, LTV, and returning buyers — we plug into your existing stack and map your entire funnel.












fCMO ✅
P&L Ownership
Omni-Channel Strategy
Team Leadership
Data Integrity & Analytics
Investment range is $5k - $20k. One flat monthly fee. Infinite scalability.
** No contracts - cancel anytime. 3% to 5% rev share.
AGENCY ❌
Execution Only
Siloed Reporting
Fixed Service Menu
High Management Overhead
Variable costs. Long-term contracts. No skin in your actual profit game.
** Contract required and 20% margin on your ad spend.
Not sure where to start? We're here to help! Book a 1-on-1 call with us and get all your questions answered with personalized guidance.


fCMO ✅
P&L Ownership
Omni-Channel Strategy
Team Leadership
Data Integrity & Analytics
Investment range is $5k - $20k. One flat monthly fee. Infinite scalability.
** No contracts - cancel anytime. 3% to 5% rev share.
AGENCY ❌
Execution Only
Siloed Reporting
Fixed Service Menu
High Management Overhead
Variable costs. Long-term contracts. No skin in your actual profit game.
** Contract required and 20% margin on your ad spend.
Not sure where to start? We're here to help! Book a 1-on-1 call with us and get all your questions answered with personalized guidance.


Dr. Obinna N. - CEO, Vein Health Clinics
I am confident that Richard will bring valuable skills and a positive results to any team. He has my highest recommendation.
Bryan E - CEO, RFA Cancellation
Rich played a pivotal role in helping RaYnmaker scale. I'm happy to serve as a reference for his work or industry peer.
Joe G. - CEO, Raynmaker

Dr. Obinna N. - CEO, Vein Health Clinics
I am confident that Richard will bring valuable skills and a positive results to any team. He has my highest recommendation.
Bryan E - CEO, RFA Cancellation
Rich played a pivotal role in helping RaYnmaker scale. I'm happy to serve as a reference for his work or industry peer.
Joe G. - CEO, Raynmaker

Copyright 2026. Richard Peoples. All Rights Reserved.
Copyright 2026. Richard Peoples. All Rights Reserved.